For Those Who Love The Sea

The ocean isn’t just inspiration for us — it’s responsibility.

At 17th & Surf, every design begins with water.
Maritime history. Remote coastlines. Ocean folklore. Real places shaped by tide, ice, and depth. But inspiration alone isn’t enough.

If we draw from the sea, we believe we should give back to it.

Why We Support Ocean Conservation

The waters that inspire our work are under pressure — from pollution, climate change, habitat loss, and overfishing. Coral reefs are bleaching. Marine wildlife is declining. Entire ecosystems are shifting. We believe coastal culture shouldn’t just celebrate the ocean. It should protect it. That’s why 10% of our profits are donated to the Georgia Aquarium, supporting ocean conservation, marine research, and global environmental initiatives. The Georgia Aquarium leads real-world efforts in:

• Marine wildlife rehabilitation

• Ocean research and education

• Species protection and conservation

• Global aquatic environmental programs

Check out all the ways the Georgia Aquarium protects our waters!

When you support 17th & Surf, you’re also supporting the protection of the waters that shape our identity.

Coastal Culture With Accountability

17th & Surf exists at the intersection of art and environment.

Our Haunted Seas entries explore real-world phenomena.
Our Mugshot Series shines a spotlight on our misunderstood ocean-dwelling criminals.
Our coastal designs reflect the beauty and mystery of the shoreline.

But none of it exists without healthy oceans. Giving back is part of our foundation.

If you wear 17th & Surf, you’re wearing more than artwork. You’re wearing a brand rooted in the water — and committed to protecting it.

For those who love the sea.