17th & Surf is a coastal streetwear brand created by Joey Accardi and his fiancée Kasey — built around the stories the ocean keeps.

No matter where you live, everyone feels the instinctual pull to the water's edge. That's where the town ends and something older starts. Where the tide drags up things that have no business on land. Where the fog comes in, the boardwalk lights go strange, and every port has a story that begins with nobody believed him.

17th & Surf makes clothes about that edge.

We're an independent coastal apparel label built entirely on original artwork — maritime history, ocean folklore, and the genuinely unsettling stuff in between. Art nouveau card sharks. Rorschach sea creatures. Warnings that may or may not be about the ocean.

Every design is drawn from scratch and printed in a limited run. When it's gone, it's gone. We keep the runs small on purpose — this isn't a warehouse operation. It's a drawing table, a print partner, and a love for the sea that found its way onto your new favorite shirt.

Ten percent of profits go to ocean conservation through the Georgia Aquarium. The water has been generous with material. Sending something back seems like the least we can do.

Thanks for being here with us!